Since 1795

Reserva De La Familia®

An Extra Añejo tequila hand selected from the Cuervo family's private collection. We welcome you to learn more about what makes this tequila one of the most unique and storied spirits of its kind.


Released In Limited Batches

Each bottle is numbered, dated, and sealed in wax. All by hand.

Exceptionally Imagined

True artistry from the inside out

Each year, the collectible packaging is graced with the artwork of a well known Mexican artist. This year's artist is Mario Garcia Torres, who attempts to document a selection of the vegetation of the agave region of Jalisco region.


An unmatched history

Every aspect of Reserva De La Familia is handcrafted at our La Rojena distillery. Pictured on the bottle, it is the oldest active distillery in Latin America.

Unforgetable taste

A family recipe handed down over ten generations

Made using only the flavorful inner portion of hand-selected blue agave plants. Aged for a minimum of two years, the final blend includes tequila from reserves as old as 30 years.

On the nose

Oak, Almonds, Apples, Olives, Cinnamon

On the pallete

Rich Oak, Toasted Almonds, Vanilla, Cinnamon


Long and silky

For sharing

As special as the moment it's for

Originally offered to only close friends and family, we now welcome you to continue the tradition in good company.

Crafting Your Experience