Reserva De La Familia®
An Extra Añejo tequila hand selected from the Cuervo family's private collection. We welcome you to learn more about what makes this tequila one of the most unique and storied spirits of its kind.
Released In Limited Batches
Each bottle is numbered, dated, and sealed in wax. All by hand.
True artistry from the inside out
Each year, the collectible packaging is graced with the artwork of a well known Mexican artist. This year's artist is Mario Garcia Torres, who attempts to document a selection of the vegetation of the agave region of Jalisco region.
An unmatched history
Every aspect of Reserva De La Familia is handcrafted at our La Rojena distillery. Pictured on the bottle, it is the oldest active distillery in Latin America.
A family recipe handed down over ten generations
Made using only the flavorful inner portion of hand-selected blue agave plants. Aged for a minimum of two years, the final blend includes tequila from reserves as old as 30 years.
As special as the moment it's for
Originally offered to only close friends and family, we now welcome you to continue the tradition in good company.